The Role of AI in Tourism and Hospitality: Insights from Empirical Research and Future Opportunities

Abstract

The global pandemic has significantly reshaped societal and organizational paradigms, creating a distinct divide between the pre- and post-pandemic eras. These shifts have left the academic and professional communities grappling with the challenges of understanding and adapting to a transformed world. Among the most impactful changes are the workforce phenomena known as the "Great Resignation" and "Quiet Quitting," which have disrupted traditional organizational dynamics, particularly within the hospitality sector. These developments necessitate a revaluation of internal marketing strategies and human resource practices to align with the evolving expectations of the workforce.

This paper explores the scale and implications of the Great Resignation and Quiet Quitting, highlighting their profound effects on employee engagement and retention. It emphasizes the urgent need for hospitality leaders to adopt innovative experiential practices that resonate with the values and demands of the post-pandemic workforce. By proposing a conceptual framework tailored to these emerging trends, the study aims to provide actionable insights and strategic guidance for fostering a more resilient and adaptive organizational culture.