Differentiated Impression Management in Business Networks: Managing Organizational Malfeasance

Abstract

This study examines how organizations within a business network employ differentiated impression management strategies to mitigate adverse evaluations resulting from an affiliate’s misconduct. By addressing five key sub-research questions—technical versus ceremonial tactics, conditions for successful differentiation, impact of historical wrongdoing, risks of coordinated strategies, and stakeholder perceptions of intentionality—this research offers new insights into the interactive dynamics of impression management. Utilizing a qualitative methodology, experimental studies were analyzed to explore the effectiveness of strategic differentiation in preserving organizational reputation. The findings indicate that successful differentiation relies on a combination of technical and ceremonial tactics, stakeholder perception management, and strategic timing. Furthermore, the research highlights the risks of perceived collusion when firms coordinate strategies too closely. These insights contribute to a deeper understanding of reputation management within interconnected business environments, offering theoretical and practical implications for organizational behavior and corporate communication.